December 23, 2007 at 5:50 pm (Information Retrieval)
报刊,杂志的数字化是一个全球性的趋势.在这方面,欧美国家走在前面.
简单介绍几家做的不错的公司:
1.
Zinio.com: Zinio可以说是电子杂志的鼻祖,主要做纸本杂志的数字化.有INTEL等VC的投资. 更主要的是及时找到了优秀杂志合作,如BusinessWeek， Harvard Business Review， Science， PC Magazine, U.S. News & World Report….
你可以上它网站看看.我非常喜欢.但有一个小麻烦,为了解决盗版问题, Zinio的杂志式需要下载安装专有浏览器Zinio Reader的.
这里有Zinio提供的免费杂志, 可以下载下来看看.
“Asiaing.com”(http://www.asiaing.com) 上收集了大量免费的Zinio杂志（下载链接）, 有BusinessWeek免费订阅,省了我近30美刀,不错.
2.Newsstand:主要做报纸的数字化。象《纽约时报》，《华尔街日报》等大报都有。也是需要安装专有软件。
3.Qmags:杂志直接采用PDF格式，最为方便。杂志主要是一些专业刊物。网站上有一些杂志是免费下载的，只要注册就可。
4.Texterity: 它的杂志主要是在线看的，当然也可下载（PDF等格式）。和Zinio公司又得一拼。我的感觉：网速快的网友，可能喜欢Texterity，但网速慢的， Zinio下载的方法是可行的。我是喜欢下载在自己的电脑里的感觉，总觉得放在自己电脑里，就属于我的了。就象买书。呵。
5. NXTbook: 杂志数现在还不是很多。
6.还有一家公司特别要提一下， Olive Software, 这家公司主要是为各杂志社提供数字化的技术，影响较大。
这儿有《Business 2.0》杂志,Olive software技术，你可以看看。
总的感觉：
1、Digital magazine的发展潜力很大。方式各一，但都有市场。
2、国外的电子杂志，主流格式是PDF，Zinio也是PDF格式加上自己的DRM而已。
2、电子杂志最主要的东西是“内容”。永远是“内容第一”。
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December 23, 2007 at 5:42 pm (Information Retrieval)
The first step is to write and verify the viability of the idea, it is necessary to write a publishing project that includes:
- Target market of the magazine and a sociodemographic analysis. The audience that you want to reach: its number, segments of preference (popular or a magazine of professional or social reference).
- Executive summary of the publishing project. In order to establish the publishing line f the new magazine, content, style and presentation that will be adapted to our target. In other words, to establish the main aspects that will inspired the publication, and that will guide the development throughout the time. In addition, you’ll need to include the priorities information of the magazine and the general style (informed, analytical, etc.)
- Ideas for the business plan. Summary of the business opportunities and a complete analysis of the competition. To explain why should someone would have to invest in the project
Development of the project for a new magazine
Once the publishing project is considered valid by the people who integrate the “publishing advisers” it is necessary to develop a memory of the project:
- Executive Summary. The summary in which you are going to explain the most relevant points of the project.
- Written Memory. The document that contains, at least, the next 4 sections:
- Position of the magazine in the market. It includes the elements that motivates you to create the newest publication, target market, comparative analysis and innovating elements.
- Publishing principles
- Index f the content. Description of th sections and supplements, their structure, rate and order.
- Organization of the writing. Organizational chart, positions and functions
Memory of the design. It establishes the text policies, the presentation, photography and illustration. By sides that, it is necessary to describe and to exemplify how will the magazine will display the internal architecture of the pages, the use of the typography, graticule, format, heads and the use of the color.
Number Zero
It will be the dummy of the magazine, with all the text in their real sizes.
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